The Art of Authentic Blogging

“There is nothing to writing. All you do is sit down at a typewriter and bleed.”

– Ernest Hemingway

In this practical course created specifically for professionals, you won’t learn to write “like an expert.” Instead, you’ll gain the skills and confidence to express your true “voice of experience" professionally so it reaches (and helps!) your intended readers.

 What will you learn? 

What does it take to write a professional blog?

From topic strategy and story structure to style, tone, and editing, you’ll learn all the basics you need to begin writing a professional blog — plus tips for creating more valuable content. The course combines in-class presentations, writing exercises, and co-crafting workshops with weekly homework assignments. It also covers tools and techniques, including generative AI, to assist and improve your writing.